Traditionally a business plan has been a lengthy and all-encompassing document. Though there is a place for comprehensive business plans they tend to be a static representation of past history and future plans and not responsive to the rapidly changing business environment.
For this reason, we recommend using a One Page Business Plan to create a quick and nimble plan for the future. Our plans are based on the Now-Where-How approach, as follows.
- where are you now?
- describe your current situation in bullet point form
- you need a clear understanding of the key elements
- where are you now on the key issues such as sales, customers, products, and customers?